January 31st, 2001; Guelph, Ontario... Responding to the frustrations expressed by various clients, regarding the lack of a web agency which understood the combined needs of the internet market, the principals of dubs & dash™ responded with the creation of Twisted-Pair Digital.

Twisted-Pair combines dubs & dash's foundational understanding of advertising and their responsiveness to the needs of both the client & its target market, with the expertise of dynamic young coders & top level software developers, to form a unique web development firm... one that is technically strong & functionally creative; and one that puts the needs of its clients ahead of its own.

Responding to the suggestions of their clients, dubs & dash have created a third business entity to allow them to better focus their efforts on specific aspects of each client's unique needs.

This new entity is a marketing & strategic firm called The Ad Mob. This tongue-in-cheek name is in reference to the unique nature of how the firm is compensated.

The essence of The Ad Mob is to help young or new companies develop the marketing and advertising necessary to reach their goals. The difference is that because they concentrate on companies with limited cash flows, payment is structured as shares in the respective companies. Ad Mob managing partner, Amitav Dash, stated that, "this is our way of putting our money where our mouth is -- investing our time & experience in return for a share in potential future profits that ideally our work would help create".