Client: Zehrs
Product: Maple Leaf Prime Poultry
Project: Radio Spot (60 seconds)

Cast Members: Show Host, Show Guest, Female Audience Member, Male Audience Member, Show Announcer

Show Host: Johnnie
(FM style DJ smooth - Well spoken, mildly effervescent, rich, strong voice, with a hint of caring concern)
Show Guest: Tony “The Beak” Cacciatore
(New York City guy, Bronx Style accent, rough, colloquial)
Audience Member No. 1: Female
(Female, mid-40s, somewhat serious, lady next door, polite, personable, but pointed)
Audience Member No. 2: Male
(Male, early 20s, fast-talking, very cutting, has infectious laughter)
Announcer: Male
(Male, 50s, strong voice, 1950s style Game Show announcer)

“ ” in dialogue signifies emphasis of spoken word

Music Lead In: (Talk show style “back from commercial” music, along with audience applause).

Show Host (Johnnie): And, we’re back... Our next guest is Tony “The Beak” Cacciatore. I understand you have a bone to pick with Zehrs Markets.

Tony: Well, Johnnie, dose “picky” guys at "Zehrs Markets" (name said with derision) rejected me because I wasn’t Maple Leaf “Prime” Chicken, I wasn’t “Tender Enough,” I didn’t have “Great Taste.”

(Audience giggling and laughter).

Show Host: Well, you know, Zehrs carries Maple Leaf Prime because Zehrs only carries the very best quality. Audience? (This last word is said in a sneaky manner, as if he is unleashing the audience on the show's guest).

Audience Member No.1: Mr. Beak, didn’t you know that Zehrs is “committed” to quality?

Audience Member No. 2: What were you thinking, look at yourself! (laughs insultingly)

(Audience joins in the laughter).

Tony (is sobbing, speaks through sobs): But... I crossed the road for deese people. I tried ta make da grade.

(Audience laughs derisively; Tony starts clucking in a confused, agitated manner. Sounds fade slightly as Announcer's voice comes up)

Announcer: Maple Leaf Prime Chicken, guaranteed to be the best you've ever tasted. Available at your local “Quality First” Zehrs Markets.

END

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